Dublin’s Bohemian Football Club and Dublinbet.com recently announced that they have signed an exclusive agreement which will see the Irish live online casino become the club’s official home shirt sponsor for the rest of the 2011 soccer campaign. This includes all games in the Airtricity Irish League as well as the Ford FAI Cup.
This is Dublinbet.com’s first venture into a sports sponsorship deal and it will also include advertising around the perimeter of the football pitch as well as advertising in the team’s match day programme, its website, and social media channels.
In addition, the joint partnership features a revenue agreement between the two in which Bohemian FC can generate additional funds for the franchise based on any new players who create accounts with the live online casino, which broadcasts live over the internet from the Card Club and the Fitzwilliam Casino in Dublin.
Dublinbet.com’s marketing manager Paul Derwin said his casino jumped at the chance to sponsor the team when it found out they were looking for a new sponsor until the end of the season. He said it’s a good deal for the club, the casino and the community.
He added that it’s a perfect partnership and the casino and club both hope the team can keep up their successful ways until the end of the season. Derwin said the ultimate would be to see the Bohemians lift a trophy at the end of the campaign.
Matt Devaney, who is the club’s commercial director, said that Bohemian FC is thrilled to have Dublinbet.com join them for the rest of the current season as it’s a mutually beneficial partnership between the two organizations.
He said Bohemian FC is the ideal partner for DublinBet.com as the team can be used to promote the online casino to a national and local audience. Devaney added that both groups with be working hard with the fans to make sure they’re aware of the casino and the games it has to offer. He also thanked the online casino for its support of the club.
Dublinbet.com offers players a real gaming experience as it’s connected directly to a real life casino in Ireland’s capital city instead of being broadcast from a studio. All of the contests are live and don’t depend on computer generated results. The casino is owned by Vue Tec Ltd, which is a software development organization that specializes in live internet casino games.
Bohemian FC plays in the League of Ireland’s Premier Division and has been the country’s most successful club over the past 10 years. They have won four league titles, two FAI Cups and a League of Ireland Cup.