Playtech to Supply Italian Market with Online Casino Platform

Playtech, well-known online casino software developer and licensor for Internet, mobile, television, and land-based gaming products, has announced a deal made with Buongiorno, Italian operator, with its online casino software platform.

Buongiorno is a global mobile entertainment company that provides a variety of entertainment and mobile content to 300 million + customers in 57 countries worldwide. They already supply Internet poker and bingo to Italian players via the Winga brand, and now will be introducing Internet casino by Playtech, which will be launched in Italy following the expected early 2011 regulation of online casino gaming in the country. Together with Playtech and a wide range of innovative products and services like mobile gaming will put Winga in a class above competitors by delivering new and unique concepts to the Italian market.

Andrea Casalini, Buongiorno’s Chief Executive, said, “Buongiorno’s eGaming offering, Winga ( is set to develop across two directions in the coming few months, once regulations allow. Firstly, via the expansion on our existing gaming offering, to include lotteries, casino games and more; this is where our casino agreement with Playtech will play a key part, enabling this exciting expansion to happen. Secondly, the provision of the Winga offering on the mobile channel, leveraging Buongiorno’s 10 years of experience in this sector.”

CEO of Playtech, Mor Weizer, commented, “This agreement is a significant step forward for Playtech in Italy. We are very excited to partner with Buongiorno and to be able to offer its Italian players market leading casino content. Given Buongiorno’s historic mobile expertise, it is also an excellent opportunity to implement some unique technologies for the Italian market, as Playtech’s cross-platform capability fits very well with Buongiorno’s business model. We look forward to developing this relationship in the coming months.”

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